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The Dissident's Project is a Transmedia campaign thought off and developed as a "search opera".
This project is basically a call for social movement and education through entertainment
How do we get to that awareness and action? Creating a Story.
We created a comic, which enacts the action, two websites, an ARG in conjunction with live events: a graffiti contest salted with a catalonian "human tower", a concert and a press conference sealing "la gran finale". The ARG was the Matrix and generator of a webseries consisting of seven webisodes.